Shop, Dine, Entertain at Blvd City
A city within the city in north Riyadh. Eight zones of shopping, dining, live shows and big nights out, from the dancing fountain to the WWE Experience.
Facts & Figures
About Boulevard City
One of Riyadh Season's flagship destinations and its largest sustainable entertainment hub: gardens, a dancing fountain, local and global restaurants and cafés, top fashion brands, theatres, and one of the biggest cinemas in the Kingdom.
Explore Boulevard City
Pick a zone to start your night. Each one has its own streets, sounds and stages.
Experiences & Shows
View AllShop, Dine & Play
Every brand, restaurant and experience currently open at Boulevard City, by zone.
Dine by the Fountain
The Garden and Fountain zones bring together more than 30 restaurants around the dancing fountain, with shows set to music and light every evening.
Seasons & Celebrations
Boulevard City dresses up for every occasion of the year. Here is how many people joined us.
Visitor figures per occasion, from the Boulevard City profile.
Plan Your Visit
Get DirectionsOpening Hours
Friday – Thursday, 4:00 PM – 2:00 AM
Location
North Riyadh, Riyadh Season
Call Us
Email Us
Business
Opportunities
Bring your brand to one of the busiest destinations of Riyadh Season. Retail, food and beverage and entertainment spaces are available across the zones.
- An average of 25,000 visitors a day, peaking at 2 million during Riyadh Season
- Shopfronts beside the fountain, the theatres and the giant screens
- Seasonal activations for Ramadan, Eid, National Day and Founding Day
Or email leasing@blvdcity.com
In the Heart of
Riyadh Season
Get Directions
Loyalty Program
World of Rewards
Collect. Earn. Instant rewards.
Use SELA+ at Boulevard City and earn points on every purchase. Spend them on discounts, priority access to events and VIP experiences across SELA destinations.
- 1Download the app
- 2Scan at checkout
- 3Redeem your rewards